SwaS, or Software with a Service, is a model where an agency not only offers cloud-based software solutions but also provides expert services alongside the platform. Running an agency with SwaS combines the benefits of SaaS—such as reduced infrastructure costs, automatic updates, and scalability—with personalized support, consultation, and additional services tailored to each client's needs. This approach allows you to deliver greater value by guiding clients through the platform, optimizing their use of the software, and offering hands-on assistance, creating deeper relationships and more opportunities for recurring revenue.